Art Director: Me
Copywriter: Vanessa Tobias
People make animal crackers ‘suffer’ in countless slightly messed up ways before they meet their sweet end
Eating animal crackers in strange, slightly terrifying ways helps satisfy your animalistic instincts hidden within. Whether you go for their heads to silence their screams or their legs to see the terror in their eyes, there’s nothing wrong with having a bit of harmless fun.
:15 Video spots
Showing a variety of animal-cracker-loving weirdos.
Prints
A peek into their twisted fates.
social video
CREEPy killer personalities.
Rage room
Stauffer’s will create rage rooms with animal cracker pinatas, giant breakable props, whack-a-cookie machines, and more. Each participant will leave with a “Take Your Bite” souvenir bag.
OOH – subway doors
Some NYC commuters will find themselves stepping through already-halved animal crackers.
